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Madonna and Child Enter Makeup Market

The Material Girl Makeup Line launches at Macy's in mid-August.

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By: Jamie Matusow

Editor-in-Chief

Pop icon Madonna and her daughter Lourdes, nicknamed Lola, will expand their Macy’s fashion brand to include the teen Material Girl Beauty line for Fall 2011. The Material Girl collection currently consists of apparel, swim, footwear, handbags and jewelry.

The brand extension includes scented body lotions, washes, body mists, lip glosses, and nail polishes with product names, such as Sinful Sugar, Midnight Magnolia, Wicked Watermelon, and Flirty Fruit. The line is priced from $7 to $20. Additional eye palettes are planned for later in the season.

The Material Girl beauty line was inspired by Lola’s favorite bands, designers, fashion trends, and style icons, including her mother, according to Macy’s Inc., in New York. Material Girl beauty products will be sold in Macy’s stores and online at www.macys.com/mstylelab beginning mid-August.

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